On the day of Thursday 24 November ended the training workshop “APM Product and Market Analysis”?? in which counted with the participation of 10 students from different companies wood and furniture sector. The workshop was held in a single theoretical and practical day during which a case was made for the disclosure of the methodology, which allow an analysis of the situation of the company in terms of the markets it serves depending on their margins, volumes and profitability, so that strategic decisions rests on the same. Following the same, the idea is that the participants have been able to apply that knowledge in their respective companies and improve strategic decision making, with consequent improvement competitive future. The workshop, alongside former Continuous Improvement Process (KVP) and next Value Analysis (OF) with funding of HE. Écija City Council in its commitment to support the wood-furniture sector and continued collaboration with our association.